As I've explained before, PennyPays is a program that lets you get paid for sharing posts on Facebook (and it's free to join). On the flip side of that (and what makes it a real program), it lets businesses pay people to share their posts on Facebook. Getting shared onto people's news streams in Facebook (rather than paying to advertise into those spaces) is valuable to businesses, giving PennyPays a ton of potential if it's done right.
One of the early challenges with the software was that advertisers had to go city by city to advertise -- inconvenient if you simply want to advertise in the USA. But PennyPays finally upgraded its software this past weekend, allowing advertisers to target by country as well as by city if they're local.
As you can see from the images below, PennyPays verifies the friend count of someone's Facebook page every month; they also gather someone's interests (up to 10, to ensure their highest interest levels -- I've blurred mine below); they also gather someone's location, which can only be changed at the time of the monthly verification. This (and more) are all done so that people can't cheat the system ... or the advertisers.
In the second image, you can see what an advertiser sees when they choose prospects for sharing their messages. Not only can they see someone's name, location, and cost based on friend count, but you can also go straight to their Facebook page if you want to see whether they're a good fit for your message.
There is still much for PennyPays to improve on. For instance, I believe they need a better list of interests for people to choose from. (Their list is extensive, but not well organized and doesn't include some important topics.) More important, they don't yet let advertisers choose people by their interests. It seems like that must be coming since they're asking people for their interests.
One other thing that might benefit PennyPays is if they teach their community more about the types of posts that businesses might use. Businesses naturally get "shares" for quality content posts, not for advertisements; yet the early members are trying to push "ads" as something that others will post on their Facebook pages. No one wants their Facebook stream to become ads, because then others will start ignoring them on Facebook.
But bottom line for now is that a business can come and advertise across the US, getting shared on people's Facebook pages, through PennyPays. And anyone can join for free and start getting paid to share posts.
I'm an author and professional writer / marketer with an interest in gathering teams of those who want to learn, grow progressive businesses, have fun, and make a difference.