The Myth of Duplication
If you're trying to succeed in network marketing, either as a leader or as a first-time success story, one thing you'll hear often is that success comes from duplication. From giving everyone the tools for following the same path, thereby giving everyone the chance for equal success. Although I understand the point of this, and I agree with providing tools, I see two main problems with this myth:
1) I don't believe in misleading people. Tools do not lead to success. Willpower, talent, learning, resources, and actions ... these lead to success. I know business wants to eliminate the HUMAN part of the success equation, and tools CAN amplify the above elements. But they don't eliminate them. And I don't want someone joining a company and thinking they'll succeed because we have tools for them.
Everyone is different and will use tools in their own ways. Same reason different people in business will succeed in different ways. Some are simply motivated to take action; to learn about ways to improve; they have great skills at speaking or writing; they are magnetic; etc. Some people sit back and wait for their business to hand them success.
What I believe in is providing a VARIETY of tools so that people can pick and choose what works best with their own personality. In the end, success will come to those who figure out how to correctly use those tools in their own way.
2) The myth can hinder success. I have seen smart people fail to go "above and beyond" because they're worried that other people won't be able to duplicate their process. They want to stick to things that other people can or will do. But can you think of any other industry in the world where one person stops their own success in order to make sure others can keep up???
I would put this another way: do you really want people to think that they can make 5 or 6 figures a month by doing what everyone else does? Is that the right kind of thing to teach? Or do you want to teach that you can get your product paid for and maybe get something more by following certain simple steps; and that as in any business, those who go beyond these simple steps -- those who are motivated learners and action takers -- they have the chance to make much, much more.
Isn't that a more honest lesson? And if you were the FTC monitoring claims, wouldn't you rather see someone teaching that honestly?
I know ... we live in a world where people think that equal opportunity should mean equal results for all. But it doesn't. It means a level playing field, on which people can use their own unique talents and willpower to get things done under fair circumstances.
I can tell you this: when I form a team, I make sure we have tools for success. And often when team members ask me for something new, I provide it. I show them what they can do online. I show them where to get free leads and how to contact them on autopilot. I give them exact steps they can take. All of that is there. But I don't kid anyone into thinking that work isn't involved.
Enjoy a product or service. That's the first step. Feel that you're getting a good value or you won't want to share it. This part of any referral business doesn't involve any effort on your part. But building a business around it, building an income ... this involves work. And how well you succeed comes down to how well you apply what you have.