Pure Leverage Review

I believe that if you want to build a business, you should think long term about your success and attract people by building useful, insightful content. You can do this in a number of ways, but you should always have a central site to call your own -- a place where you brand YOURSELF as a provider of value and a person people can look to you for good recommendations on products, services, or businesses to be involved in.

I initially hoped that Pure Leverage would offer a good platform for blogging to generate traffic, then capturing leads, and finally converting them with autoresponders, e-mails, and video e-mails. But ultimately I found it offered a lot of services but not as much quality as I prefer in each one. It also did not offer some of the items originally promised. (They had to modify a graphic to remove those items after I had already purchased the service.)

I am including my review below, but in short, I think you're better served with a free website/blog system like Weebly, Blogger, or Wordpress ... then adding lead capture forms from someone like AWeber ($19/month for up to 500 people), which has a far superior e-mail system.

What Does Pure Leverage Offer?

Pure Leverage is a marketing suite that gives you a blog, lead capture pages, autoresponders, e-mail marketing, video e-mails, and team sharing all under one roof for $24.95/month. In addition, if you want to promote it to other people, you can pay an additional $19.97/month to be a reseller. You then earn 50% paid by your direct referrals and 50% of what THEY earn as resellers each month.

When I was involved, I was disappointed to see so much emphasis put on referring Pure Leverage rather than on how it could help you build a business. If the emphasis is just on referring others, then it's a money pyramid. It has to have real value in building OTHER businesses in order to avoid being a scheme. It DOES do this, so it's not a ripoff. But I didn't like so much emphasis on referrals only.

When I joined, the blog also wasn't working. But I believe, in the end, it will be a Pure Leverage branded Wordpress blog. (Based on what they told me.) You can already set up a Wordpress blog for free, and it doesn't have to have Pure Leverage branding. You can then add ANY autoresponder capture form from places like AWeber that have much better e-mail systems.

Pure Leverage also has lead capture pages, but those available at launch were very, very basic -- not the kind of professional presentation I would want, and you can't capture names for personalization of e-mails. Also, you can't take lead capture FORMS and put them on your own website or blog. So you're stuck with using their system. Obviously with something like AWeber, you can get capture forms for use on any site. (And by the way ... they have the best looking ones I have seen. I should also mention that AWeber integrates with more services than any other e-mail service I've seen.)

When e-mailing, Pure Leverage DOES give you some tracking results (analytics), but compared with dedicated e-mail services, these are pretty simple. It also doesn't have many of the extras like social features, polls, the ability to archive e-mails online (to be found by people searching online), etc.

One thing I do like about Pure Leverage is that it includes video e-mails, which is not included in a lot of mainstream e-mail services. Of course with others, you can include links to YouTube videos, etc. But this is one real benefit of Pure Leverage, in that it makes it easy to record a video of yourself talking to your prospects within its system, and then to easily send that. (You can also upload videos.)

Pure Leverage also lets someone write an autoresponder series and then share that series with his team. AWeber ALSO allows you to do this, as do a few other autoresponder systems (some with FAR SUPERIOR lead capture pages). But not all systems provide this, and if you're growing a business with a team, this can be a truly valuable addition.

(Any of my own team members using AWeber are able to get my autoresponders from me.)

At the end of the day, the only things I really found valuable from Pure Leverage were things that -- except for video e-mail -- I could get for less from AWeber. And although AWeber costs me more if I go over 500 leads, that's a lot of leads for initially building a business, and it's only $19/month until then. Meanwhile, I have what I think is a superior service for the features it does have. So I chose not to stick with Pure Leverage.